About Fundence

Fundence is shaped by international practical experience and a deep understanding of human motivation.

It was founded on a simple conviction: people have a natural desire to help. Limited fundraising success is often not the result of unwillingness to give — but of insufficient strategic orientation.

Mission

To enable organizations translate the human desire to help into concrete, context-sensitive, and effective fundraising strategies.

Through culturally and strategically informed advisory, Fundence develops structures that make giving intuitive and accessible — ensuring that social impact is not left to chance, but enabled deliberately.

Vission

A world in which societal inequality is not perpetuated by a lack of generosity, but addressed through clarity, orientation, and strategic fundraising.

Fundence aims to support organizations and leaders in transforming intrinsic human motivation into sustainable and effective fundraising practice.

The Approach

My work integrates academic research on motivation and values with practical experience across start-ups, large organizations, and internationally operating NGOs.

One principle remains central: people want to help.
Effective fundraising creates the structural and strategic conditions that allow this motivation to translate into meaningful impact.

Professional experience across culturally diverse contexts — from India to Côte d’Ivoire, including work with Médecins Sans Frontières — has reinforced one essential insight:

Fundraising must always be understood within its cultural and organizational context.

What Fundence stands for

Fundence represents rigorous analysis, international perspective, and the strategic evolution of fundraising practice.

Work across start-ups, established organizations, local initiatives, and globally recognized NGOs has made one thing clear:

Fundraising can — and should — be conceptualized differently.

By combining international field experience with current research, Fundence challenges prevailing assumptions and develops new perspectives on donor behavior and fundraising strategy.

Fundence Services

Guiding your fundraising journey with clarity and precision.

Fundraising Advice

Tailored strategies to maximize your fundraising potential.

Elegant charity gala event with guests enjoying the evening and networking.

Event Planning

Organizing gala events that inspire generosity and connection.

Partnering with universities to study effective fundraising strategies.

Research

Dr. Eva Straus

Founder / PSYCHOLOGIST

Academic & Professional Background

Doctorate in Psychology with a focus on motivation and value systems
Postdoctoral research affiliation at KU Leuven
Cross-cultural project leadership in Europe, India, and West Africa
Field and fundraising experience within international NGOs, including Médecins Sans Frontières
Certified Systemic Therapist (SG)

Get in touch

Have questions or ready to boost your fundraising? Reach out today.

A warm, inviting workspace with a laptop, notepad, and a cup of coffee ready for a fundraising consultation.